Air Asia SWOT analysis

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air asia swot analysis

Brand:-Air Asia
Tagline:-Now Everyone Can Fly
Sector:-Airlines
USP:-Lowest price
Target Group:-Middle Class and Lower Middle Class
Positioning:-Low Cost


Strength:-

-low cost operation
-AIR ASIA has the strong ,and powerful promoters.
– It has operations in over 25 countries and over 400 international and national destinations
– It has subsidiaries in Indonesia, Thai, Phillipines, Japan
-.It has a fleet size of nearly 300 Aircrafts

Weakness:-
-Lowest routes compare to other airlines
-tough competition in this field.
-Heavy reliance on outsourcing

Opportunities:-
-Many Communities are increasing in population and buying power like INdia so huge potentiality.
-Has Positioned itself as the major LCC in South East Asia

Threat:-
-Fuel costs increasing
-Labour cost also.
-Other competitors are rising.

Competitors-
-jET STAR
-Tiger AIRWAYS 
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