Jet Airways Swot analysis

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jet airways airline swot analysis

Brand:-Jet airways
Tagline:-The joy of flying
Sector:-Airlines
USP:-Premium
Target Group:-middle and Lower Class
Competitors:-Air India,indigo,spice jet

Strength:
-very good image in India
-Biggest Airline company
-13000 employee workforce
-big operation in India
-Also Surrounder out of India also.

Weakness:-
-Competition against other competitiors
-market share is low

Opportunities:-
-Presence in every segment.
-Middleclass increasing
-untapped cities
-global entrance is also good

Threat:-
-Unfavourable Govt policies
-labour cost increased
-Fuel cost also

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