Samsung Swot Analysis

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samsung swot analysis



SAMSUNG

Industry:-Electronic
Sector:-Consumer Electronics
Tagline:-Everyone’s Invited or Its hard to Imagine


Samsung is south Korean company.Samsung was founded by Lee Byung-chul in 1938 .As per the Korean language Samsung means”THREE” and “STAR”.Samsung entered the electronics industry in the late 1960s. In.In 1969 the SEC means Samsung electronic Company was founded.The Samsung is world’s largest information technology company.Samsung began construction on building the world’s largest mobile phone factory .

Samsung Electronics is also South Korea’s top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smartphones.

Today, Samsung is striving and growing into one of the most successful companies ever. It has an extensive product line that caters to many different people.Samsung is continuously expanding their business in India by research and development in their products.Its becoming the emerged as top brand in India in 2014.The Samsung have 42 percent market share in mobile business.

SUBSIDIARIES

-Samsung Electro-Mechanics
-Samsung Engineering
-Samsung Everland
-Samsung Fine Chemicals
-Samsung Fire & Marine Insurance
-Samsung Heavy Industries
-Samsung Life Insurance
-Samsung Machine Tools
-Samsung Medical Center
-Samsung Securities
-Shilla Hotels and Resorts




Competitors

-PANASONIC
-SONY
-NOKIA
-LG
-LLOYD
-WHIRLPOOL
-PHILLIPS
etc.

Samsung Swot Analysis


STRENGTH


-Samsung is becoming world known brands.Its available in 200 countries.

-It’s investing in R&D and innovation of Products.
-It is well diversified and customizing its product as per the customer requirement.
-Samsung have widest range of products.
-it has no 1 mobile brand  in India.
-Samsung have advantage of  economy of Asian market.
Samsung has won many awards due to its ability to make innovative, sleek and slim products 


WEAKNESS

-Samsung never introduces a new design on its own, it waits for its competitors attack. Thus, it missed the first mover advantages. Like Apple
-Not user friendly
-Difference between cultural and language which leads to group conflicts.
-Samsung is a hardware leader but has too much of dependence for software from other parties.
-Chinese products focus on economies of scale and dump into Indian market for lesser cost. Due to that it decrease the sales of Samsung.
-Samsung does not charge high price for its products, therefore often people relate the low price


OPPORTUNITY


-Samsung can open for stores and attract more customers in Rural India also.
-It can launch new technology,innovated and creative products.
-It can offer additional service to maintain existing customers.
-Samsung is planning to make Air condition category more powerful.
-Its financial position is strong so it can enter into  the unrelated diversification.
-Increase in the need for mobile phones, Samsung could exploit this need well.

 
Threat
 

-Continuous Technology changes may affect the technology of samsung.
-Fail of one product can impact on other product also.
-Biggest threat from Chinese market.
-Government legislation are active against innovation of technology.

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