Know “Who” is Target Audience?
A target Audience is the group of people to whom your product is being marketed
There are many traditional companies are wasting its resources without understanding the importance of Target Audience.Firstly,Its compulsory for every marketer to know about their target audience.Who are the person who complete sets with the our products.If we represent our products to the consumer feel that its matching with my need .This is really most useful tool for getting more and more profitable results.
A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc
Many companies selling cooking oils and its good for the heart of every person.For this type of Products we have target to his spouse not directly man.
Because the Spouse who takes care of the nutrition plan of her husband and child.