Rebranding Dulux Paints- Let’s Colour

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AkzoNobel India (previously known as ICI India) manufactures and markets paints, specialty chemicals, and starch.

With an employee strength of about 900, AkzoNobel India’s manufacturing sites, business and sales offices, and distribution network span the length and breadth of the country.

It has a broad range of paints and finishes. It is one of the most admired and recognized paint brands. A unique branding element is its brand mascot, the Old English Sheepdog.
The company has revealed a new logo, featuring a human figure and color flourish stated to be as an embodiment of the company’s spirit of ‘Lets Colour’.
The flourish brings energy and colour, whilst the friendly yet solid word mark provides reassurance and confidence to its consumers. for the rebranding of Dulux they have also launched the TVC.

dulux paints rebranding
Commenting on the new global brand identity, Amit Jain, Managing Director, Akzo Nobel India Limited, says, “The new global brand identity reaffirms our colour leadership. India is amongst the first few countries within the AkzoNobel global network to activate this transition to the new Dulux brand identity.”

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