MTV has re branded with a bigger logo and new tagline – ‘Stay Raw’ and will promote its new look through a 360-degree campaign.
-The channels target young age 15 to 35 which is unchanged.
Says MTV India channel head Aditya Swamy, “What we have started is not an ad campaign or new tagline. It’s a philosophy. It’s an idea that is based on what young people today believe, express
ed in an edgy yet tongue in cheek manner which is trademark MTV. A powerful idea has a limitless canvas and way this has come together is proof of just that.”
For promoting its new ‘raw’ look, the channel is going ad free over the weekend for the first time, doing a “roadblock for itself.”
‘MTV Noise Factory’ magazine,and also check the new website www.mtvplay.in.
Mtv also add four music blocks in his new rebranding
MTV BBM (Big Bang Mornings)
(MTV Music Xprs)
MTV Mash Ups